Sarig Electrics
Sarig Electrics is a leading Israeli company in the electrical equipment and solutions sector, serving both business and private clients.
The company manages a broad product catalog alongside ongoing commercial activities, including digital sales, inbound inquiries, and internal operational processes.
Supporting this scale of activity requires a digital platform that seamlessly combines a refined user experience with efficient back-office operations.
Needs
At MLY, we partnered with Sarig Electrics to support their growing digital and operational needs.
The main challenge was to evolve and optimize their digital platform to handle a wide product catalog,
ongoing digital sales, inbound inquiries, and internal processes — all while ensuring a seamless experience for both business and private clients.
We also focused on improving operational efficiency by streamlining workflows and enabling the internal teams to manage the platform effectively, while preparing for future technological growth and scaling needs.
Solution
We built a comprehensive digital ecosystem for Sarig Electrics, combining a sales-enabled website, supporting systems, and ongoing operational support.
We delivered:
- An advanced WordPress-based e-commerce website with complex product catalogs and powerful, fast search capabilities
- End-to-end UX improvements, including user flows, content hierarchy, and custom site animations
- Centralized management of orders and leads
- Custom internal tools tailored to operational teams and complex interfaces
- Automated workflows and integrations between multiple plugins and systems
- Live support, ongoing maintenance, and continuous enhancements aligned with evolving business needs
The result is a unified, intelligent, and sales-focused digital platform, providing full operational visibility, improved efficiency, and a scalable foundation for future growth.
